Antecedents and Consequences of Employee- Based Brand Equity: A Case of Tourism Businesses in Middle Highlands of Vietnam. SBS Journal of Applied Business Research, [S. l.], v. 12, n. 1, p. 11–38, 2024. DOI: 10.70301/vvcz8a34. Disponível em: https://jabr.sbs.edu/article/view/45. Acesso em: 6 oct. 2025.