The Effectiveness of Omni-channel Strategy in Optimizing Customer Engagement and Purchase Decision – The Case of the Wedding Services Sector in Hong Kong. SBS Journal of Applied Business Research, [S. l.], v. 13, n. 1, p. 92–120, 2025. DOI: 10.70301/JOUR/SBS-JABR/2025/13/1/6. Disponível em: https://jabr.sbs.edu/article/view/52. Acesso em: 9 jun. 2026.