THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR IN FASHION RETAIL -  A STUDY IN OMAN. SBS Journal of Applied Business Research, [S. l.], v. 1, n. 1, 2025. DOI: 10.70301/. Disponível em: https://jabr.sbs.edu/article/view/148. Acesso em: 21 oct. 2025.