The Evolving Strategic Role of Medical Affairs in the Middle East: An Analysis of Pharmaceutical Industry Professionals’ Perceptions in the UAE and KSA. SBS Journal of Applied Business Research, [S. l.], p. 36–56, 2026. DOI: 10.70301/CONF.SBS-JABR.2025.1/1.3. Disponível em: https://jabr.sbs.edu/article/view/115. Acesso em: 29 apr. 2026.