AI in Consumer Behavior Analysis and Digital Marketing: A Strategic Approach. SBS Journal of Applied Business Research, [S. l.], p. 61–70, 2026. DOI: 10.70301/CONF.SBS-JABR.2024.1/1.5. Disponível em: https://jabr.sbs.edu/article/view/173. Acesso em: 10 jun. 2026.