The Sustainability Paradox of Artificial Intelligence: How AI Both Saves and Challenges Resource Management Efforts. SBS Journal of Applied Business Research, [S. l.], v. 1, p. 60–79, 2026. DOI: 10.70301/SBS.MONO.2025.1.4. Disponível em: https://jabr.sbs.edu/article/view/181. Acesso em: 16 apr. 2026.