From Deplorability to ROI Evaluability: Expert Perceptions of AI-Enabled Capabilities in Digital Marketing, Armenia. SBS Journal of Applied Business Research, [S. l.], v. 14, n. 2, 2026. DOI: 10.70301/JOUR/SBS-JABR/2026/14/2/1. Disponível em: https://jabr.sbs.edu/article/view/218. Acesso em: 16 apr. 2026.