AI AS AMPLIFIER: ETHICAL GOVERNANCE AND HUMAN EXPERIENCE IN FASHION RETAIL. SBS Journal of Applied Business Research, [S. l.], v. 2, n. 1, p. 159–179, 2026. DOI: 10.70301/SBS.MONO.2026.1.6. Disponível em: https://jabr.sbs.edu/article/view/253. Acesso em: 30 may. 2026.