Comparative Study of Customer Preference with Respect to Two Fashion Brands H&M versus Forever 21. SBS Journal of Applied Business Research, [S. l.], v. 5, n. 1, p. 51–64, 2017. DOI: 10.70301/6wphpy33. Disponível em: https://jabr.sbs.edu/article/view/21. Acesso em: 5 may. 2026.