JABR Volume IV


A Study on the Performance of Latvian Bank in their Digitalization


By Sudhindra Bhat, PhD and A. Raschella


The financial service sectors create major impact in the world economy. Digitalization is remarkably changing business worldwide. In this study the performance of Latvian Bank in their digitalization was investigated. The research findings indicate that gender does not play a significant role with respect to ability to use digitalization devices while making banking transactions. Further it revealed that significant difference is there for the customer visit of bank branch and transfer of money and withdrawal of money. It also shows that there is a significant relationship between ability to use the digitalization devices for banking transactions and opinion about mobile banking menu on phone.


Digitalization, Latvian Bank, Financial service sector, Transfer of money, Withdrawal of money, Banking transactions