Towards Integrated Stock Market Forecasting: A Literature Review of Fundamental, Technical, and Sentiment-Based Approaches with Machine Learning

Authors

DOI:

https://doi.org/10.70301/

Keywords:

Stock Market Forecasting; Machine Learning; Hybrid Neural Networks; Fundamental Analysis; Technical Analysis; Sentiment Analysis; Financial Prediction; Deep Learning; Multimodal Data Integration; Predictive Modeling

Abstract

Abstract

            Stock market forecasting remains one of the most challenging and extensively studied problems in financial research, driven by its significant implications for investment decision-making and portfolio management. Traditional financial theories, such as the Efficient Market Hypothesis and the random walk model, suggest that stock prices are inherently unpredictable. However, a growing body of empirical evidence indicates that forecasting may be feasible when multiple sources of information are jointly considered. This study provides a comprehensive literature review of three primary analytical approaches, fundamental, technical, and sentiment analysis, and examines how their integration through machine learning techniques enhances predictive performance.

            Fundamental analysis focuses on intrinsic value by evaluating financial statements, macroeconomic indicators, and firm-specific metrics such as profitability, leverage, and valuation ratios. While effective for long-term valuation, its limitations include difficulty in capturing nonlinear relationships and adapting to rapidly changing market conditions. Technical analysis, in contrast, relies on historical price and volume patterns to identify trends and trading signals, proving particularly useful for short-term forecasting. However, it often neglects broader economic and firm-level information. Sentiment analysis introduces a behavioral dimension by extracting investor mood and expectations from unstructured data sources such as news and social media, offering valuable insights into short-term market dynamics, though it faces challenges related to data quality and interpretation.

            Recent advancements in machine learning and artificial intelligence have significantly transformed stock market forecasting by enabling the integration of these heterogeneous data sources into unified predictive frameworks. Models such as Random Forest, Support Vector Machines, Artificial Neural Networks, and deep learning architectures, including Convolutional Neural Networks and Long Short-Term Memory networks, demonstrate superior ability to capture nonlinear dependencies and complex interactions. In particular, Hybrid Neural Networks (HNNs), which combine multiple modeling techniques, have emerged as a highly effective approach, consistently outperforming standalone models and traditional statistical methods.

            The literature reviewed in this paper highlights that integrated, multimodal forecasting models leveraging fundamental, technical, and sentiment inputs achieve higher accuracy and robustness compared to single-method approaches. These findings suggest that the future of stock market forecasting lies in hybrid machine learning frameworks capable of processing both structured and unstructured data while adapting to dynamic market conditions. Despite these advancements, challenges related to model interpretability, data quality, and market volatility remain, indicating important directions for future research.

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Additional Files

Published

03.04.2026

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Section

Working papers (2026)

How to Cite

Towards Integrated Stock Market Forecasting: A Literature Review of Fundamental, Technical, and Sentiment-Based Approaches with Machine Learning. (2026). SBS Journal of Applied Business Research, 1(1). https://doi.org/10.70301/

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