ANALYZING THE FACTORS REFLECTING DIGITIZATION OF THE ENTERTAINMENT INDUSTRY AND ITS PERFORMANCE IN THE UAE
DOI:
https://doi.org/10.70301/Keywords:
Digitization, Entertainment Industry, Consumer BehaviorAbstract
This working Paper investigates the factors influencing the digitization of the entertainment industry in the United Arab Emirates (UAE) and explores its implications for industry performance. The rapid adoption of digital technologies in the UAE’s entertainment sector is driven by technological advancements, government initiatives, and evolving consumer demands. This study employs a qualitative research design, utilizing semi-structured interviews with 15 stakeholders, including content creators, platform providers, and policymakers. Thematic analysis reveals key drivers of digitization, such as the increasing use of digital platforms, high internet penetration, and government-backed initiatives like UAE Vision 2021. However, the process is hindered by cultural preservation concerns, regulatory gaps, and the digital divide, particularly in rural areas. The study highlights the importance of balancing technological innovation with cultural sensitivity and the need for an updated regulatory framework that accommodates the rapid pace of digital change. The findings underscore the role of government policies in bridging the digital divide and ensuring equitable access to digital entertainment. This research contributes valuable insights for industry stakeholders and policymakers aiming to create a sustainable, competitive, and culturally adaptive digital entertainment market in the UAE.
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