The Theory of Planned Behavior in Applied Research: An Examination of the Location Selection Decisions of Independent Filmmakers in the USA
DOI:
https://doi.org/10.70301/swkpyh95Keywords:
Film Industry, Theory of Planned Behavior, Applied Research, Independent Film, Location BrandingAbstract
In spite of the historical contributions of the U.S. film and television industry to the national and the global economy, and the significance of location selection to a production’s success, to date, there has been a paucity of research regarding the influences which ultimately affect the location selection decisions of film industry management. Utilizing the Theory of Planned Behavior (TPB) and applied research methods, this study explored the phenomenon of location selection for six (6) independent motion picture productions throughout the contiguous United States, with implications for further study of this phenomenon.
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