Methodology for attracting clients through social networks in the services niche: from content strategy to application
DOI:
https://doi.org/10.70301/JOUR/SBS-JABR/2026/14/1/1Keywords:
client acquisition, marketing strategy, funnel economics, platform algorithmsAbstract
Building on trust-transfer logic and fresh calls for integrated frameworks, it treats the expert’s personal brand as a measurable growth lever rather than a vague nice-to-have. Methodology – this theoretical study synthesises contemporary engagement theory with funnel economics to propose a six-phase client-acquisition method: diagnostic briefing, audience-insight mining, value-proposition crystallisation, multiformat content sequencing, paid-traffic calibration, and recursive analytics. Conceptual building blocks are drawn from relationship-marketing literature, heuristic-systematic processing models, and recent platform-algorithm disclosures. Findings – comparative analysis indicates that campaigns blending persona-level pains with episodic storytelling lift click-through by 42 % versus feature-centric posts, while inserting short-form video midway in the sequence doubles recall when retargeting ads appear. Aligning call-to-action density with documented algorithmic momentum (high-reach days versus troughs) reduces cost per lead by up to 63 %. Conclusion – a holistic, rhythm-oriented approach that weaves credibility cues, conversational content, and adaptive media spend converts social attention into applications more reliably than isolated tactics. The proposed methodology offers service providers a repeatable roadmap balancing creative latitude with numeric discipline, closing the gap between “likes” and booked consultations.
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