Examining The Impact Of Green Talent Management On Sustainable Corporate Performance at the Telecommunication Companies Operating Within Jordan
DOI:
https://doi.org/10.70301/JOUR/SBS-JABR/2026/14/1/2Keywords:
green talent management, sustainable corporate performance, telecommunication companies, JordanAbstract
The primary goals of this study are to analyze how green talent management affects the sustainable corporate performance of telecommunication companies in Jordan and to assess variations in strategy execution based on employees’ age, gender, qualifications, experience, and the organization’s size. The research instrument used was a questionnaire. Data were analyzed using SPSS version 24, employing one-way ANOVA. The main result indicates that the hypothesized relationship between green talent management (GTM) and sustainable corporate performance (SCP) was found to be positive and meaningful. Therefore, it is concluded that there is a positive and significant relationship between green talent management and corporate sustainability performance. The study's conclusions have essential ramifications for professionals and decision-makers in business who are creating standards for promoting green hard and soft TM in a telecommunications organization. Leaders and practitioners should consider instilling principles intrinsic to “green soft" rather than "green hard" to ensure that skills are sufficiently cultivated and preserved for promoting environmental sustainability in organizations like telecommunication corporations. The importance of green values and competencies among their employees must be fostered, supported, and acknowledged by Jordanian telecommunications companies.
References
Adeosun, O. T., & Ohiani, A. S. (2020). Attracting and recruiting quality talent: firm perspectives. Rajagiri Management Journal, 14(2), 107-120.
Bamel, U., Pereira, V., Del Giudice, M., & Temouri, Y. (2022). The extent and impact of intellectual capital research: a two-decade analysis. Journal of Intellectual Capital, 23(2), 375-400.
Bin Saeed, B., Afsar, B., Shahjehan, A. and Imad Shah, S. (2019). Does transformational leadership foster innovative work behavior? The roles of psychological empowerment, intrinsic motivation and creative process engagement, Economic Research-Ekonomska Istrazˇivanja, 32 (1), 254-281.
Bui, L.T. and Chang, Y. (2018). Talent management and turnover intention: focus on Danang city government in Vietnam, International Review of Public Administration, 23(4), 219-236.
Elkington, J.(1994). Towards the sustainable corporation: Win-win-win business strategies for Sustainable Corporationable Development. Calif. Manage, 36, 90–100.
Engida, T. G., Rao, X., Berentsen, P. B., & Lansink, A. G. O. (2018). Measuring corporate sustainability performance–the case of European food and beverage companies. Journal of Cleaner Production, 195, 734-743.
Evans, N. S. (2023). Strategic talent management: a comparative analysis of hard vs. soft skills. Int. J. Manag. Account, 5(3), 33-40.
Farndale, E., Thite, M., Budhwar, P. and Kwon, B. (2020). Deglobalization and talent sourcing: cross national evidence from high-tech firms, Human Resource Management, 60(2), 1-14.
Freeman, R. (2009). What is ‘translation’?. Evidence & Policy, 5(4), 429-447.
Gallardo-Gallardo, E., Thunnissen, M., & Scullion, H. (2020). Talent management: context matters. The International Journal of Human Resource Management, 31(4), 457-473.
Gardas, B.B., Mangla, S.K., Raut, R.D., Narkhede, B. and Luthra, S. (2019). Green talent management to unlock sustainability in the oil and gas sector, Journal of Cleaner Production, 229, 850-862.
Hassan, T., Alam, M. M., Wahab, A., & Hawlader, M. D. (2020). Prevalence and associated factors of internet addiction among young adults in Bangladesh. Journal of the Egyptian Public Health Association, 95(1), 3.
Mousa, S. K., & Othman, M. (2020). The impact of green human resource management practices on sustainable performance in healthcare organization’s: A conceptual framework. Journal of Cleaner Production, 243, 118595.
Nicolăescu, E., Alpopi, C., & Zaharia, C. (2015). Measuring corporate sustainability performance. Sustainability, 7(1), 851-865.
Roca‐Puig, V., Bou‐Llusar, J. C., Beltrán‐Martín, I., & García‐Juan, B. (2019). The virtuous circle of human resource investments: A precrisis and postcrisis analysis. Human Resource Management Journal, 29(2), 181-198.
Rodrigues, M., & Franco, M. (2019). The corporate sustainability strategy in organisations: A systematic review and future directions. Sustainability, 11(22), 6214.
Sharma, M. K., & Jain, S. (2013). Leadership management: Principles, models and theories. Global journal of management and business studies, 3(3), 309-318.
Siegling, A., Nielsen, C. and Petrides, K. (2014). Trait emotional intelligence and leadership in a European multinational company, Personality and Individual Differences, 65, 65-68.
Turker, D., & Altuntas, C. (2014). Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European management journal, 32(5), 837-849.
Wang, S. L., & Lin, S. S. (2007). The application of social cognitive theory to web‐based learning through NetPorts. British Journal of Educational Technology, 38(4), 600-612.
Zafar, Z., Wenyuan, L., Bait Ali Sulaiman, M. A., Siddiqui, K. A., & Qalati, S. A. (2022). Social entrepreneurship orientation and enterprise fortune: An intermediary role of social performance. Frontiers in Psychology, 12, 755080.
Zhou, W. and Velamuri, V.K. (2018). Key contextual success factors for employee innovative behavior: a study in a foreign manufacturing subsidiary in China, Cogent Business & Management, 5(2).
Additional Files
Published
Issue
Section
License
Copyright (c) 2025 Mutasim Abu Zaid (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Publication Agreement
This Publication Agreement ("Agreement") is made between the author(s) ("Author") and the SBS Journal of Applied Business Research ("Journal"). By submitting a manuscript for publication, the Author agrees to the following terms:
1. Grant of License
The Author retains full copyright ownership of the submitted and published work. The Author grants the Journal a non-exclusive license to publish, distribute, and archive the article in any format or medium, including but not limited to online and print versions.
2. Open Access and Licensing
All articles published in the Journal are fully open access under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This means that:
• The work can be freely used, shared, and adapted by anyone, provided that proper attribution is given to the original Author.
• The full license terms can be found at https://creativecommons.org/licenses/by/4.0/.
• No additional restrictions are placed on the use of published articles.
3. Author Responsibilities and Warranties
The Author guarantees that:
• The submitted work is original and has not been published or submitted for publication elsewhere.
• The work does not infringe on any third-party rights, including copyright, trademark, or proprietary rights.
• All necessary permissions for copyrighted materials used in the manuscript (e.g., figures, tables) have been obtained.
• The manuscript complies with ethical research standards and does not contain any form of plagiarism or falsified data.
4. Editorial and Publication Process
• The Journal reserves the right to perform editorial revisions for clarity, formatting, and consistency while maintaining the integrity of the Author’s work.
• The publication of an article is subject to peer review, and acceptance is not guaranteed upon submission.
5. Retraction and Corrections
• The Journal follows COPE (Committee on Publication Ethics) guidelines and reserves the right to retract, correct, or withdraw an article in cases of misconduct, errors, or ethical concerns.
6. Governing Law
This Agreement is governed by the laws of Switzerland. Any disputes arising under this Agreement shall be resolved in the courts of Zurich, Switzerland.
7. Agreement Acceptance
By submitting a manuscript, the Author acknowledges and agrees to the terms outlined in this Agreement.
Editor-In-Chief
Prof. Dr. Milos Petkovic
