Inside Hyundai Motor Group: Changing the Mind of the Company
DOI:
https://doi.org/10.70301/Keywords:
Differentiation, Corporate Culture, Mindsense, Confidence, Coherence, Effective LeadershipAbstract
Every day, we are bombarded with advertising messages that waste our precious time. The result of the research shows that a normal consumer receives about 3000 commercial messages daily. This is due to the intense competition for organizations. Today, with Artificial Intelligence, the competition has become tougher and smarter. Artificial Intelligence is not enough without the human cleverness and intelligence of managers. "Why should a customer buy our organization's product or service among all these options?" The answer is simple. Managers must approve of advertisements that skip over the mind’s limbic system, the emotionally reactive part of our brain, because it is rarely your best response. The Neurochemistry behind this is fascinating. When you are triggered by an advertisement that has resonance, your body releases cortisol and adrenaline stress hormones that prepare you for fight or flight. These chemicals actually reduce blood flow to your prefrontal cortex, limiting your access to your full intellectual capacity. The key point is for managers to tap into the potential customer’s emotional intelligence and personal power. Much of what we share in this article is based on our management consulting experience with Hyundai Motor Group in Sydney and Melbourne.
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