Nissan Motor and Intel: Important Management Lessons of Car- los Ghosn and Gordon Moore
DOI:
https://doi.org/10.70301/JOUR/SBS-JABR/2025/13/1/4Keywords:
Knowledge Management, Case Study, Strategic Turning Point, Management Consulting, Intel, NissanAbstract
This is a peak at Carlos Ghosn, former CEO of Nissan Motor Corporation, and Gordon Moore, the co-founder and former CEO of Intel Corporation, who have been recognized as the most prominent and successful managers today. Under Ghosn’s management, Nissan became one of the world’s largest manufacturers in the automotive industry. Under Moore’s strategic leader- ship, Intel also became one of the largest manufacturers of computer chips in the world. Now, Nissan and Intel are also the most admired companies in North America and the most profitable companies on the “Fortune 500” list. The first purpose of this study is to decode Carlos Ghosn’s
mysterious method for implementing organizational knowledge. Second, we aim to show why and how Gordon Moore coined the phrase strategic turning point. Moore argued that all rules would change at the strategic turning point. This study presents key insights for management scholars and practitioners to understand why Ghosn and Moore owed most of their victories at Nissan and Intel to their magic management practices and strategies. In this way, we have identified the DNA of Ghosn’s knowledge management method and Moore’s strategic turning point which contain an important story for CEOs and management scholars worldwide. These findings come from our case study on Intel and also our consulting-based reflections in Nissan in Australia and the US.
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