Digitize Corporate Culture to Increase Artificial Intelligence Impact
DOI:
https://doi.org/10.70301/JOUR/SBS-JABR/2025/13/2/5Keywords:
Artificial Intelligence;, Emerging Technologies;, Digital Culture;, Digital Leadership;, Agile Companies;, Design Thinking;, Organizational Innovation;, Organizational Effectiveness;Abstract
This article aims to show that, to more effectively use artificial intelligence to prosper, corporations also need to develop a digital culture. This article is not to present data and comes from our 30 years of observations and consulting work experience in the fields of organizational transformation and emerging technology in the world. In this article, we propose that organizations develop a digital culture to effectively address these concerns and increase the positive impacts of artificial intelligence technology in their corporations. The corporate world has never been the same since the invention of artificial intelligence technology and never will be. In today’s AI-centric era, shaping equals transformation. Shaping means changing the shape. In the cyberspace of AI, real-time transformations take place on the stage. The emerging technology of artificial intelligence is a powerful weapon but a neutral agent, and executives in the US and the other developed world now have two options: develop a digital culture to use it or ignore such a culture to lose it. This is a position article in which we particularly show that if executives select to use artificial intelligence, they should be aware that there is also one concern regarding an effective transformation for AI: cultivating an effective digital culture for corporations.
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